RevolutionizingRetail:HowardsBrandRevitalization&MarketImpact

For over 75 years, Howard's has been Southern California's premier independent appliance retailer, known for quality and service. To thrive in a fast-evolving market, the company needed to revitalize its brand, expand its customer base to include younger shoppers, and strengthen its presence in-store and online. The retailer aimed to boost foot traffic and e-commerce sales, attract acquisition partners, and secure its legacy in a fiercely competitive market.

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Where They Started

As a trusted name in appliance sales, Howard's recognized the need to adapt to changing audience preferences. Reaching out to younger audiences while continuing to serve and support its loyal customer base, Howard's aimed to enhance its offerings and strengthen its connection with modern consumers. Maintaining competitive pricing and customer satisfaction remained central to its retail strategy, but Howard's also sought to enhance its offerings and connect with modern consumers.

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The Echo Effect

We refreshed Howard's visual identity with a sleek, cohesive look that resonated across all platforms. A dynamic social media strategy incorporating paid and earned content ran alongside display advertising—this showcased top-of-the-line products, customer success stories, and influencer collaborations that engaged audiences across all demographics. Quarterly on-site content creation, including Instagram Reels, Images, and Facebook Stories, was paired with professional photo and video shoots to ensure Howard remained relevant and relatable.

Echo also amplified Howard's voice with PR campaigns positioning the brand as a thought leader in the appliance industry, with features in prominent lifestyle publications. In-store and local events celebrated the retailer's community engagement and exceptional customer experiences.

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Where They Ended Up

Howard's reported remarkable results. The company experienced 300% growth in social media followings, a significant uptick in brand recognition, and an impressive ROAS for the paid campaigns. Website and foot traffic increased, and PR efforts led to millions of impressions, cementing Howard's reputation in the industry. Modern branding, thoughtful content creation, and innovative marketing allowed Howard's to connect with a new generation of customers while reinforcing its legacy. The brand continues to deliver quality and service to new and long-standing shoppers.

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